Content plays a major role in the journey of building your online presence and brand. Without it, you’re going to struggle in today’s ruthless business world. In fact, digital marketing is arguably one of the most important areas of commerce, although it’s often neglected.
To maximise your operation’s potential, you need a reliable content management system (CMS). You’ll find plenty of them out there, and they all allow you to create and manage your own content, website and blogs. But some are more effective than others – and that’s where we can help.
With the written word and media, you have a potential way to become a key influencer in your industry, and to connect with your customers on top of offering them quality products. So in this article, we’ll highlight the best systems, which cater for different needs and budgets.
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1. WordPress
The CMS everyone has heard of
I. Loads of tools
II. Great selection of themes
III. Affordably priced business plan
If there’s one CMS most people have heard of, it’s WordPress. The platform was launched in 2003 and has become a major part of the internet since. Based on PHP and MySQL, it provides you with tools to create a feature-packed website or blog using written content, videos, images and more.
You also have the ability to install a mixture of pre-made and third-party themes to personalise your website. They cater for all sorts of industries, from retail to hospitality. Although you can download the software for free from WordPress.org and install it on your server, there’s also the option to get a domain and hosting with WordPress.
2. Squarespace
Squarespace is another popular CMS platform (largely thanks to its omnipresent podcast advertising!), and it started out at around the same time as WordPress. The main difference is that it isn’t open-source – so you can’t download the software and install it on your own server.
Instead, it’s an integrated website builder, blogging platform and hosting service. The premise is that you sign up for a subscription and Squarespace makes it easy to build a website from scratch, which is obviously handy if you don’t have any previous web development experience, or if you need to get a site up and running in a short space of time. Like WordPress, you can install different themes and build a website using text, images and videos.
3. Magnolia
The business focused
I. CMS
II. Strong focus on security
III. Tailored to business needs
IV. Java-based
One of the main attractions of content management systems is that they’re often easy to set up and use. If you’re running a business, you’ll want to have a website to promote your products and services, but you may not have the technical know-how to build one yourself.
The java-based Magnolia CMS is targeted specifically at companies that need websites which can do pretty much everything. It sports a hub integrating areas such as e-commerce, analytics, marketing automation, social media, CRM and ERP. The beauty here is that you can add these functions as time goes on and your business develops.
4. Weebly
Similar to WordPress, Weebly may well be a name that you’re familiar with. It’s an easy-to-use content management system that lets you set up a simple website within a matter of minutes. The platform uses a drag-and-drop format, so you can add features and media to your website easily. And by the same token, you can swiftly remove anything whenever you want.
There are a load of pricing options to choose from, all based on different business and personal needs. After the basic, free option, the cheapest plan is $12 a month (around £9.4, AU$17), which provides you with unlimited storage, a domain name and Google Ads credit. There is a small business option, and that’ll set you back $25 a month (around £19, AU$34). For that, you get all the usual features, as well as handy tools like password protection and tax calculators…. Read More .
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